who doesn’t want to create a new ending to the free credit score commercial and possibly win Bret Michaels in your living room?! Taking this campaign to the next level with winning guacamole club memberships, bags of cash, or a visit from a talking bear we created a tablet, mobile, social and display solution. Connecting bloggers to creating your own slider contest while reaching a 25-54 with low credit scores where they spend time online based on their past activity and behavior on the we. Utilizing Datonics to find users based on previous search activity. By Increasing brand and message awareness and driving engagement with our Score Planner and traffic to Freecreditscore.com. We were able to generate contest entries and a successful campaign with an overall customized designed solution.